About The Design

Darn Tough is a dynamic outdoor gear company that takes pride in crafting exceptionally durable and tough flannels and other hiking gear for adventurers and outdoor enthusiasts. As a newer brand still breaking into the outdoor gear market, they take pride in the meticulous craftsmanship of their products, ensuring the highest standards of quality. They recognized a gap in the market for durable outdoor clothing that not only withstood the elements but also embraced the untamed beauty of nature. The brand embodies the spirit of adventure, catering to individuals who love exploring the outdoors and pushing their limits. A key part of their mission is protecting the beautiful nature that inspired the creation of such reliable gear, so founder Amelia Henderson has made it her mission to create the strongest materials out of the most eco-friendly materials. While the brand typically sells in larger corporate stores, they currently operate out of Manchester, Vermont where they have two brick and mortar stores, and they have ambitions of opening another by the year's end.