About The Design

Reevo Creative partnered with 2-COM and the Tennessee Farmer’s Co-op to design and illustrate a children’s coloring/activity book to be given out during trade shows, livestock shows, fairs, and other events. With a desire to celebrate the hard-work that Co-op customers are committed to, the team decided to represent the best that Co-op has to offer across the state of Tennessee from East to West. As a team, we developed the concept and the artwork together. The coloring book tells a narrative that follows a chick and a boy as they travel across the state, interacting with all the different avenues of agriculture that Tennessee has to offer until they reach their destination—the local Co-op. Individually, I created the initial pitch including the narrative and art style. I also illustrated the roughs for each page, assisted in designing the activities, and prepared the files and final document to be print-ready.