About The Design

Reed’s Ginger Beer is a brand known for its premium quality ginger beer beverages. Utilizing a Jamaican-inspired recipe, they offer a variety of flavor profiles, but all of them boast a spicy kick. The redesign is meant to convey the robust nature of this beverage, striking a balance between quality and sophistication, while still maintaining a tongue-in-cheek attitude. Geared primarily towards a male demographic within the age range of 20 to 40, this design caters to the growing trend of ginger beer gaining popularity among millennials as a non-alcoholic alternative.

Mindful of both the demographic nuances and the bold flavor profile of the beverage, the visual narrative highlights the intensity while remaining aesthetically sophisticated. Recognizing the evolving market of ginger beer, especially as a substitute for alcohol, the design is meant to be compelling without being overtly aggressive. The incorporation of a logo featuring a hand-illustrated skull crafted from ginger roots serves as a playful representation of the intensity of the product.