About The Design

The Sundance Film Festival, located in Park City, Utah, is globally renowned for its exploration of the independent film genre, featuring a diverse selection of filmmakers. It is one of the largest, most prestigious festivals of its kind, spanning a multitude of genres and topics. The extensive nature of the event inspired the direction for the print pieces. The Sundance Film Festival offers a unique challenge in creating a uniform image for promotional materials because of its myriad of narratives and genres presented during the festival. The festival’s eclectic nature is captured by highlighting the quality shared amongst all its films—their ability to elicit emotions from the audience. To truly drive home this emotional connection, the pieces reference the 661 showings in relation to a number of emotional reactions that correlate to different film genres. All of this is tied together with the imagery of a filmstrip as a final reference to the medium of the festival.